Display Suite
is Now Located At
329 Johnston Street

Ten Keele Street


The Building

Ten Keele Street refines and elevates the aesthetic of Collingwood’s iconic industrial architecture, offering a functional and understated place for living that is imbued with light, texture and elegance. With its achromatic colour palette and clever balance of concrete and glazing, the exterior of the building amplifies the existing urban rhythm, providing a contemporary interpretation of Collingwood’s iconic buildings and warehouses.

↑ 10 Keele Street
↑ Courtyard
Display Suite
is Now Located at
329 Johnston Street
↑ Living room vignette

The Interiors

A striking white geometric sculpture by contemporary artist Dion Horstmans greets residents as they enter Ten Keele Street, setting the tone for an elegant contemporary building that melds architecture, design and art – redefining common interpretations of apartment living. Seamlessly merging the interior and exterior, each apartment boasts dual balcony aspects, with primary bedrooms and living rooms connecting to private outdoor spaces. Expansive city views are framed and focused through the glazed facade, while natural light is invited deep into the interior, ensuring an ongoing connectivity between the occupant and the ever-changing light and shadow of the landscape below.

↑ Typical kitchen
↑ Typical bedroom
↑ Interior styling examples

Makers & Creators

Fueled by creativity and innovation, Collingwood has emerged as a new epicenter of art, design and food in Melbourne. Once the center of textile manufacturing in Australia, Collingwood’s postindustrial masonry factories and ‘saw-tooth’ warehouses have attracted artists for decades. The buildings have provided the expansive space needed for creative communities to flourish, and today galleries, studios, start-ups, cafes and workshops burst from every available warehouse space. Despite its rising status, creative Collingwood remains uniquely grounded and an attitude of acceptance and collaboration define the diverse community that call this unique place home.

↑ Coco Flip: Kate Stokes & Haslett Grounds with Mariko
↑ James Makin in his gallery
↑ Dan Zeidan outside The Grace Darling Hotel
↑ Yuki Sugahara inside the tokyobike store
Amongst the many
passionate makers
and creators of
↑ Jeremy Wortsman inside the studio
↑ Joe Grbac at Saint Crispin


The Location

Located only three kilometers from the edge of Melbourne’s CBD, Collingwood is uniquely situated in close proximity to a number of parklands. The leafy elm trees of the historic Edinburgh Gardens and nearby Abbotsford Convent are both within walking distance, and provide a quiet respite from the melee of inner city living. Nearby, Smith and adjacent Gertrude Street are synonymous with food and fashion. Highly acclaimed restaurants and bars such as Saint Crispin, The Builders Arms Hotel, Le Bon Ton and Smith Street Alimentari are all local and are complemented by number of boutique fashion stores that include Left, The Social Studio, Obus, Neuw, and ESS. It is this diverse mix of art, food, design and parklands that has cemented Collingwood’s reputation as a place of both style and substance.

↑ Ramen Bun & Pie
↑ Smith Street
restaurants, bars,
pubs, parks and
public spaces
↑ Abbotsford Convent
↑ Builders Arms



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329 Johnston Street, Abbotsford


Bryce Patterson 0412 056 838